Moomoo is a new market entrant to the highly competitive trading-investment platform category in Australia. THE BR&ND CO. put together the ‘Agency Village’ and market research. We worked with Moomoo to develop the brand & communications strategy – identify key target segments, develop the new positioning and CVP and then the launch campaign creative. In addition, we created a brand visual language to help make moomoo relevant for the Australian market.


Master The Trade



Agency Village establishment & Leadership, Brand & Launch Communications Strategy, Brand Identity Design – in collaboration CoastDesign.


Brand & Comms. Strategy, Positioning, Design & Creative Campaign