BUSINESS MODEL EVALUATION & INNOVATION
We work together with you to create a real focus on your business growth ambitions and develop a highly actionable plan to help you achieve them. This work includes both the evaluation & innovation of your business model, exploring new products and services to capitalise on shifts in the business landscape.
NEW THINKING. NEW GROWTH.
BRAND AUDIT
We identify the current strengths & weaknesses of your brand. What is your brand’s current value proposition? What is the brand’s point of difference? What is the brand currently promoting? Are all facets of the brand in sync?
IMMERSION. ANALYSIS.
BRAND STRATEGY & ARCHITECTURE
Establishing the foundation of your brand and how that is intrinsically linked to your product or service. This is about the big questions. What does this brand stand for? How does it create value for its customers, employees, and the business beyond profit? What is its reason for being?
PURPOSE. POSITIONING FOR GROWTH.
RESEARCH & INTELLIGENCE
Qual & Quant research in conjunction with Cultural Intelligence allows you to better understand the brand perceptions and could result in a more enduring brand position to drive growth.
RESEARCH. INSIGHT-DRIVEN SPRINGBOARDS. FAST.
BRAND PLANNING
We have a structured brand planning process to retain and/or create brand presence & relevance. The deliverable is an action plan that forces smart focused decisions to help guide & inspire your team.
INSIGHT-LED POSITIONING.
BRAND DESIGN
Identity systems that energise your brand idea & create an emotional connection through visual, verbal & behavioural language. Overlay your brand purpose & values to enhance the experience, both internally and externally.
IDENTITY DESIGN.
MARKETING & COMMUNICATIONS STRATEGY
Understanding the segments available & deciding which ones to target for the greatest value. Creating the right positioning for those segments. Strategy determines where the brand will play and win in the market.
SEGMENTATION. TARGETING. VALUE PROPOSITION.
BRAND IDEA + COMMUNICATION
A powerful brand idea acts as a sound bite for your positioning working in tandem with a communications plan to enhance & sharpen your presence and tighten your bond with consumers to move them through their buying journey.
BRAND IDEA. DISTINCTIVENESS THROUGH CREATIVITY.
We have a strong belief that one team does not fit every problem. For this reason, we work with a select, experienced team of Strategists, Creatives, Designers, Tech & Media Specialists.
As craftspeople, rather than process people, we also adapt our processes to individual projects, not the other way round.
We focus on driving growth so we have specifically designed our way of working to make your life easier through different currencies of value. This value extends beyond the brand & campaign outcomes to work across our delivery, process & knowledge of your business.