Establishing the foundation of your brand and how that is intrinsically linked to your product or service. This is about the big questions. What does this brand stand for? How does it create value for its customers, employees and the business beyond profit? What is its reason for being?
PURPOSE. POSITIONING FOR GROWTH..
RESEARCH & INTELLIGENCE
Advanced Global Quant research in conjunction with Cultural Intelligence allows you to better understand what the brand currently means and could mean resulting in a more enduring brand position to drive growth.
RESEARCH. INSIGHT-DRIVEN SPRINGBOARDS. FAST.
We have a structured brand planning process to retain and/or create brand presence & relevance. The deliverable is an action plan that forces smart focused decisions to help guide & inspire your team.
Identity systems that energise your brand idea & create emotional connection through visual, verbal & behavioural language. Overlay your brand purpose & values to enhance the experience, both internally and externally.
MARKETING & COMMUNICATIONS STRATEGY
Understanding the segments available & deciding which ones to target for greatest value. Creating the right positioning for those segments. Strategy determines where the brand will play and win in the market. Who, what & when.
SEGMENTATION. TARGETING. VALUE PROPOSITION.
BRAND IDEA + COMMUNICATION
A powerful brand idea acts as a sound bite for your positioning working in tandem with a communications plan to enhance & sharpen your presence and tighten your bond with consumers to move them through their buying journey.
BRAND IDEA. DISTINCTIVENESS THROUGH CREATIVITY.
We have a strong belief that one team does not fit every problem. For this reason, we work with a select, experienced team of Strategists, Creatives, Designers, Tech & Media Specialists.
As craftspeople, rather than process people, we also adapt our processes to individual projects, not the other way round.
We focus on driving growth so we have specifically designed our way of working to make your life easier through different currencies of value. This value extends beyond the brand & campaign outcomes to work across our delivery, process & knowledge of your business.