IconByDesign is a successful Australian furniture retailer that we helped launch into the US market in 2020. The brief required a brand refresh to appeal to a new, younger audience segment. The project included US market research, a full re-brand, e-commerce UX, branded content and design across multiple retail brand assets.
Designed For Life
Research, Re-Brand – Brand Strategy, Positioning & identity Design – in collaboration TheSumOf. Ecommerce – branded content and UX.
Brand Strategy, Identity Design & Market Entry