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No brand is an island Cultural relevance is key A brand requires
both context ...
and meaning

Welcome to THE BR&ND CO.

We are in the business of brand.

Our mission is to work with a select group of clients to demonstrate, through solid business results, that brand actually means business, that brand exists to make a business more valuable.
ABOUT

ABOUT

We work with companies that are either established and looking to reinvent for a new market or emerging and looking to scale. We use multiple tools to align brand and marketing to your business ambitions and then create an easily actionable plan to deliver outstanding, long term results.

We provide Consulting and/or Brand & Marketing Project Leadership & Management that is guaranteed to have a positive impact on your business, your team and your bottom line.

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Our core focus is on unleashing the power of brand across all aspects of your company.  Your product, your service, pricing, distribution, people and your communications.

With more than 30 years of hands-on experience leading Globally recognised advertising agencies, building companies and consulting to hundreds of clients, I founded THE BR&ND CO. in 2018 to help my clients apply the power of brand.

Your brand can be your most powerful business tool. Your brand can help you stand out, establish a unique and relevant position in the market, help you align your business to the value your customers seek, connect with them and start an engaging dialogue.

If you would like to understand whether you are benefiting from your brand’s full potential get in touch and we can do a brand audit for you as a starting point.

Simone Bartley Founder

What We Do

How we can help your business & brand grow?
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HERE’S WHAT OUR CLIENTS SAY ABOUT WORKING WITH US

“Simone is a rare breed of agency leader, possessing a unique blend of qualities that make her a genuine thought leader in the industry. Her passion for innovation in communications and idea generation has been apparent to me since first working together to build Saatchi & Saatchi Australia’s Digital practice back in the year 2000. I’ve always been impressed by Simone’s desire to challenge convention and seek out ways to make the role of marketing and communications accountable for driving real and compelling benefits to clients as well as being a force for positive change within society.”

 

ZEYAD DAVIDS
CMO VIRGIN MONEY

“Simone created the AtheletsVoice brand strategy, delivering exceptional work that has resonated strongly with our stakeholders; sportspeople, sports fans and brands, in fact, it was Simone’s approach that made the biggest impact on our launch success. From day one, Simone engaged the entire team to work through our vision & purpose – the outcome of this was a collective belief in our brand values and attributes which gave our team confidence in going to market with a very real and clearly articulated value proposition.”

 

KERRY MCCABE
CEO ATHLETESVOICE

“Simone has consulted with Pacific.Seven West Media on and off since 2016, She has helped build the Eve and Pacific Insight (Pi) brands and refreshed the Pacific brand. Her strategic thinking and ideas have helped us evolve and refine our marketing offering across the entire business, ensuring we remain relevant and competitive in this ever changing market. It has been a long and valued relationship, and we hope this won’t be the last time we work together.”

 

GEREURD ROBERTS
CEO PACIFIC. SEVEN WEST MEDIA

“Simone has a very collaborative
approach and always made herself
available to work through ideas,
concepts and to provide an
overview/insights of how things
were performing. The re-brand was
handled exceptionally well, and the
creative campaign produced was
both high quality & highly
effective.”

 

ANDREW KIRKWOOD
(FORMER) CEO ENABLY

WE CONSUME BRANDS BASED ON WHAT THEY MEAN TO US.

OUR THINKING

Start with a big, audacious and inspirational Vision for your company. Vision is by far your most sustainable advantage. It gives your team the clarity to act and the passion to soldier on in difficult times. It gives your investors confidence you know what you’re doing. It helps your customers believe you’re a long-term player. And, importantly, it gives you a lens to keep track of your progress and report your achievements.

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OUR THINKING

Brand is unquestionably a powerful business tool for any company. Brands have intrinsic value and a quick look at the numbers in the latest Interbrand report confirms it. In 2001 the cumulative brand value residing in the world’s top 100 brands was $988 billion. Today, that value stands at $2.13 trillion— representing a 4.4 per cent average CAGR (compound annual growth rate) and more than a 2.1 times increase in total value. These figures behind The Best Global Brands report tell a clear story: in such a fluid market landscape, investing in brand is key to long-term success.

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OUR THINKING

The Power of Purpose These days it can be confusing looking at how brands come together. There’s brand purpose, values, proposition, brand DNA, a brand’s promise, its essence … the list goes on. But there’s one simple way to remedy this, and that is to focus on the truth and keep it simple. To focus on the Purpose.

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OUR THINKING

After building Eve for Pacific. Seven West I agreed to lead the business as a Consultant for a period of 6 months to create a solid foundation for the new agency.

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OUR THINKING

In this episode Darren Woolley is joined by Simone Bartley to discuss Brand Marketing

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OUR THINKING

Image via The Drum

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NOW, LETS TALK ABOUT YOU.

NOW, LETS TALK ABOUT YOU.

If you would like to discuss a brand positioning, idea and plan that will help your brand win in the market, contact us.

THE BR&ND CO. PTY LTD
109 FOVEAUX ST
SURRY HILLS NSW 2010

CONTACT
E: HELLO@THEBRANDANDCO.COM
M: 02 9357 6787

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