We work with businesses that are either established and looking to reinvent for a new market, or emerging and looking to scale. We use multiple tools to access sharper, commercially impactful insights to create Purpose, Positioning & Brand Ideas that will help your brand win in the market. We then develop an actionable brand plan to deliver results.
We are a collective of strategists, researchers, creatives, media and tech people that believe brands can have a powerful multiplier effect on a company through three key strategic tools;
PURPOSE & CULTURE & MEANING
PURPOSE plays an important role. A relevant Purpose embodies the mission of the organisation and should be closely tied to its products and services. These days, Brand Purpose ranges from Brands that are born purposeful to traditional companies embracing Purpose and then onto brands who's Purpose is just a reflection of their marketing, not their companies Mission.
CULTURE is a strategic asset. Cultural relevance has become the new core product for brands and organisations to create, maintain and grow their value and equity. This is because, without relevance within the broader context of culture, in which your business is embedded, the value that your brands create will not be sustainable.
MEANING. We consume brands based on what they mean to us, for what they represent in terms of our own desires, values, feelings and mental images we create about the world we live in. When your brands meaning is in sync with culture it can provide a valuable edge for differentiation.