4
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-4,qode-social-login-1.1.3,qode-restaurant-1.1.1,stockholm-core-1.1,select-child-theme-ver-1.1,select-theme-ver-5.1.8,ajax_fade,page_not_loaded,side_area_over_content,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Welcome to THE BR&ND CO.

We are a Creative Brand & Marketing Consultancy.

We make your brand more valuable working through the lens of business, consumer and culture. We believe the bold get noticed, so we create brands that are transformational and deliver every-day meaningful internal & external experiences that leave a lasting impression.
ABOUT

ABOUT

We work with businesses that are either established and looking to reinvent for a new market, or emerging and looking to scale. We use multiple tools to access sharper, commercially impactful insights to create Purpose, Positioning & Brand Ideas that will help your brand win in the market. We then develop an actionable brand plan to deliver results.

We are a collective of strategists, researchers, creatives, media and tech people that believe brands can have a powerful multiplier effect on a company through three key strategic tools;

PURPOSE & CULTURE & MEANING

PURPOSE plays an important role. A relevant Purpose embodies the mission of the organisation and should be closely tied to its products and services. These days, Brand Purpose ranges from Brands that are born purposeful to traditional companies embracing Purpose and then onto brands who's Purpose is just a reflection of their marketing, not their companies Mission.

CULTURE is a strategic asset. Cultural relevance has become the new core product for brands and organisations to create, maintain and grow their value and equity. This is because, without relevance within the broader context of culture, in which your business is embedded, the value that your brands create will not be sustainable.

MEANING. We consume brands based on what they mean to us, for what they represent in terms of our own desires, values, feelings and mental images we create about the world we live in. When your brands meaning is in sync with culture it can provide a valuable edge for differentiation.

DISCOVER MORE

What We Do

How we can help your business & brand grow
DISCOVER MORE

In Business Concept & Build, Brand Strategy, Design & Launch Campaign

Eve

In Brand Strategy & Design

FLOURISH HOME CARE

In Brand & Marketing Strategy

AACo

In Brand Strategy & Positioning-Idea, Launch Creative & Media

ENABLY

In Brand Strategy, Positioning, Brand Identity

High Resolves

In Brand Strategy, Positioning, Design & Launch Campaign

Pacific.SWM

In Brand Strategy, Positioning, Internal Campaign

Generation Health

In Brand Strategy, Positioning, Identity Design

Inside Out

In Brand Strategy, Positioning, e Boutique – build, content & campaign tagline

Paspaley

“WE CONSUME BRANDS BASED ON WHAT THEY MEAN TO US. ”

OUR THINKING

Start with a big, audacious and inspirational Vision for your company. Vision is by far your most sustainable advantage. It gives your team the clarity to act and the passion to soldier on in difficult times. It gives your investors confidence you know what you’re doing. It helps your customers believe you’re a long-term player. And, importantly, it gives you a lens to keep track of your progress and report your achievements.

Read More
OUR THINKING

Brand is unquestionably a powerful business tool for any company. Brands have intrinsic value and a quick look at the numbers in the latest Interbrand report confirms it. In 2001 the cumulative brand value residing in the world’s top 100 brands was $988 billion. Today, that value stands at $2.13 trillion— representing a 4.4 per cent average CAGR (compound annual growth rate) and more than a 2.1 times increase in total value. These figures behind The Best Global Brands report tell a clear story: in such a fluid market landscape, investing in brand is key to long-term success.

Read More
OUR THINKING

The Power of Purpose These days it can be confusing looking at how brands come together. There’s brand purpose, values, proposition, brand DNA, a brand’s promise, its essence … the list goes on. But there’s one simple way to remedy this, and that is to focus on the truth and keep it simple. To focus on the Purpose.

Read More
OUR THINKING

After building Eve for Pacific. Seven West I agreed to lead the business as a Consultant for a period of 6 months to create a solid foundation for the new agency.

Read More
OUR THINKING

In this episode Darren Woolley is joined by Simone Bartley to discuss Brand Marketing

Read More
OUR THINKING

Image via The Drum

Read More

HERE’S WHAT OUR CLIENTS SAY ABOUT WORKING WITH US

“Simone is a rare breed of agency leader, possessing a unique blend of qualities that make her a genuine thought leader in the industry. Her passion for innovation in communications and idea generation has been apparent to me since first working together to build Saatchi & Saatchi Australia’s Digital practice back in the year 2000. I’ve always been impressed by Simone’s desire to challenge convention and seek out ways to make the role of marketing and communications accountable for driving real and compelling benefits to clients as well as being a force for positive change within society.”

 

ZEYAD DAVIDS
CMO VIRGIN MONEY

“Simone created the AtheletsVoice brand strategy, delivering exceptional work that has resonated strongly with our stakeholders; sportspeople, sports fans and brands, in fact, it was Simone’s approach that made the biggest impact on our launch success. From day one, Simone engaged the entire team to work through our vision & purpose – the outcome of this was a collective belief in our brand values and attributes which gave our team confidence in going to market with a very real and clearly articulated value proposition.”

 

KERRY MCCABE
CEO ATHLETESVOICE

“Simone has consulted with Pacific.Seven West Media on and off since 2016, She has helped build the Eve and Pacific Insight (Pi) brands and refreshed the Pacific brand. Her strategic thinking and ideas have helped us evolve and refine our marketing offering across the entire business, ensuring we remain relevant and competitive in this ever changing market. It has been a long and valued relationship, and we hope this won’t be the last time we work together.”

 

GEREURD ROBERTS
CEO PACIFIC. SEVEN WEST MEDIA

“Simone has a very collaborative
approach and always made herself
available to work through ideas,
concepts and to provide an
overview/insights of how things
were performing. The re-brand was
handled exceptionally well, and the
creative campaign produced was
both high quality & highly
effective.”

 

ANDREW KIRKWOOD
(FORMER) CEO ENABLY

NOW, LETS TALK ABOUT YOU.

NOW, LETS TALK ABOUT YOU.

If you would like to discuss a brand positioning, idea and plan that will help your brand win in the market, contact us.

THE BR&ND CO. PTY LTD
109 FOVEAUX ST
SURRY HILLS NSW 2010

E: SIMONE@THEBRANDANDCO.COM
M: +61410525010

Contact Us