High resolves is an ambitious, Global Citizen & Leadership Program. The Dream is to educate high-school aged students on the true meaning of being a global citizen. High resolves was the vision of Merhdad & Roya Baghai. We were commissioned by the team to re-do the brand strategy to reflect the new business ambitions for the next exciting decade, going global. We developed a new Positioning and refreshed the brand identity and created the new visual language.
Inspiring youth to make choices for the greater good.
Brand Strategy, Positioning, Brand Identity