Generation Health is a newly formed Group of Allied Health and Age Care Services to meet the new demand for NDIS & Aged Care. Enrich Health had acquired a portfolio of businesses and brands across Australia and commissioned us to work with them to develop their brand strategy across the entire business portfolio. The task was to unite all the businesses under one brand and vision. We worked extensively with the management team to develop the strategy that reflected the business ambition and then the internal and external launch.
Brand Strategy, Positioning, Internal Campaign