Collaborating with Designer, Kevin Finn we worked closely with the founders and Marketing Director of the emerging alternative milk company to successfully reposition the business.
Inside Out rapidly grew from its first foray into local Sydney markets, where it initially tested and iterated various products. It quickly moved towards becoming a confident start-up taking on some of the biggest players in the market.
We developed the brand positioning, identity design and packaging system to reflect the superior product quality, tailored specifically for Inside Out’s customer. Six months after launching the new look and positioning, a major global player invested significantly in the brand.
Brand Strategy, Positioning, Identity Design