Moomoo is a new market entrant to the highly competitive trading-investment platform category in Australia. THE BR&ND CO. put together the ‘Agency Village’ and market research. We worked with Moomoo to develop the brand & communications strategy - identify key target segments, develop the new
IconByDesign is a successful Australian furniture retailer that we helped launch into the US market in 2020. The brief required a brand refresh to appeal to a new, younger audience segment. The project included US market research, a full re-brand, e-commerce UX, branded content and
THE BR&ND CO joined forces with BMF, HAVAS, SEFIANI, APPARENT & THE SWEET SHOP to create a campaign designed to re-brand power. The campaign was commission by WOMEN FOR ELECTION in partnership with UNWOMEN Australia. The campaign includes TV, microsite, OOH, PR-earned and paid and
Paspaley Pearls is arguably Australia’s most famous and success exported luxury brand. Paspaley had ambitions of attracting a younger audience to expand the brand appeal and act as a defensive move against the new emerging pearl retailers. Pearls had traditionally always been for ‘specific occasions’.
THE BR&ND Co. conducted a re-brand for WFEA - Women For Election. The project included a revilatised Brand Strategy to re-focus the organisation on its true purpose, to Democratise Power. We also refreshed the brand identity and created a visual design language for the website. Democratise
Harnessing the vision of a globally renowned and respected market leader Taking a contemporary approach to build an enduring brand A reputation built on design and quality Brand & Co were commissioned by Top Spring Australia – a division of Top Spring International listed on the Hong Kong
Enably undertook a rebrand and then commissioned us to develop a new positioning and go to market campaign for their new brand. We worked with Enably to identify key target segments, develop the new positioning and CVP and then the launch campaign media and creative.
Pacific. Seven West Media is one of Australia’s largest media owners with an audience of over 18 million people. They engaged us in 2018-19 to work with their team to evolve the current commercial marketing offering. An additional opportunity was identified which was to build
High resolves is an ambitious, Global Citizen & Leadership Program. The Dream is to educate high-school aged students on the true meaning of being a global citizen. High resolves was the vision of Merhdad & Roya Baghai. We were commissioned by the team to re-do
Pacific. Seven West Media is one of Australia’s largest media owners with an audience of over 18 million people. We were commissioned in 2019 to evolve the current commercial marketing model and in the process, consider the future of the Pacific business as a whole.