OUR THINKING

Same same, but different.

In the fiercely competitive landscape where brands often offer similar products or services, a distinctive brand voice becomes a potent weapon for differentiation. It's the beacon that guides consumers through the sea of sameness, helping brands stand out amidst the clutter. Just like you get a

The Unstoppable Power of a Stellar Brand Idea!

A great brand idea is the beating heart of any successful branding strategy. It’s the distilled essence of what the brand stands for, encapsulating its values, mission, and vision in a way that is both understandable and engaging. Let’s delve into the compelling power of

The Untapped Power of Meaningful Brand Names.

In today’s fast-paced world, a brand name is more than just a label; it’s a powerful communicator. A strategically chosen name can convey a company’s purpose, the end benefit for its audience, or the experience it offers. When done right, a brand name can encapsulate

10 Golden Rules of Remarkable Brands

Start with a big, audacious and inspirational Vision for your company. Vision is by far your most sustainable advantage. It gives your team the clarity to act and the passion to soldier on in difficult times. It gives your investors confidence you know what you’re

The Brand Multiplier Effect

Brand is unquestionably a powerful business tool for any company. Brands have intrinsic value and a quick look at the numbers in the latest Interbrand report confirms it. In 2001 the cumulative brand value residing in the world’s top 100 brands was $988 billion. Today, that

The Power of Purpose

The Power of Purpose These days it can be confusing looking at how brands come together. There’s brand purpose, values, proposition, brand DNA, a brand’s promise, its essence … the list goes on. But there’s one simple way to remedy this, and that is to focus

THE BR&ND CO BUILDS EVE FOR SWM

After building Eve for Pacific. Seven West I agreed to lead the business as a Consultant for a period of 6 months to create a solid foundation for the new agency.