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10 Golden Rules of Remarkable Brands

Start with a big, audacious and inspirational Vision for your company. Vision is by far your most sustainable advantage. It gives your team the clarity to act and the passion to soldier on in difficult times. It gives your investors confidence you know what you’re


The Brand Multiplier Effect

Brand is unquestionably a powerful business tool for any company. Brands have intrinsic value and a quick look at the numbers in the latest Interbrand report confirms it. In 2001 the cumulative brand value residing in the world’s top 100 brands was $988 billion. Today, that


The Power of Purpose

The Power of Purpose These days it can be confusing looking at how brands come together. There’s brand purpose, values, proposition, brand DNA, a brand’s promise, its essence … the list goes on. But there’s one simple way to remedy this, and that is to focus